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Myth #2: “ The majority of deals come from first contact, not from follow-up.“ Remember, some sort of follow-up strategy is better than no follow-up strategy. Just keep it simple, use an ESP like MailChimp or iContact (both of which integrate with your Carrot website), and schedule an automated follow-up campaign. If you think that your lack of a CRM or your hatred of technology is an excuse to not follow up with your leads, think again… Having a super fancy CRM will help you organize your lead flow, assign tasks to different team members, and ensure that you follow up with every lead, with the exact same messages, a pre-determined number of times.ĬRMs allow you to organize and automate your follow-up system, making the entire process a whole lot simpler.Īnd they also aren’t always easy to use (some are better than others). Three Real Estate Follow Up Myths Myth #1: “ I need to have a complex CRM before building my follow up system.” So let me walk you through 3 of the most common myths of follow up in real estate. Look - you know that there’s money in the follow up, but you still have some limiting beliefs about actually building a follow-up system for your business. Well, even if that percentage is 50% for your business, isn’t that too much?Įspecially in real estate, an industry where one transaction often amounts to tens of thousands of dollars in profit. If you stop contacting them, they’ll forget all about you and they’ll work with someone else. That would mean that you’re giving more than 80% of your potential deals to your competitors - just outright handing them over.īecause those leads aren’t just sitting at home waiting for you to pursue them, they’re calling other investors and agents in the area and they’re examining all of their options. Let’s pretend that that is true for your business, but that you’re currently only following up once with each lead. Think about that for a second… 80% of sales are made between the fifth and twelfth contact.